• Category: Food and Restaurant
• Location: Beirut
• About this Project: Wraps and Co is an online street food venue in Beirut which focuses on creating new tastes using traditional and well-known recipes. The target group were mostly younger generation of Lebanese students attending AUB (American University of Beirut) or simply living in that neighborhood. In order to create a strong story-telling voice for the brand, the team looked for one universal element, common among this generation: Music. By naming the meals after some famous Rock ‘n’ Roll songs, the effort was on emphasizing one thing: Nostalgia with a modern twist.
• Category: Food and Restaurant
• Location: Beirut
• About this Project: Wraps and Co is an online street food venue in Beirut which focuses on creating new tastes using traditional and well-known recipes. The target group were mostly younger generation of Lebanese students attending AUB (American University of Beirut) or simply living in that neighborhood. In order to create a strong story-telling voice for the brand, the team looked for one universal element, common among this generation: Music. By naming the meals after some famous Rock ‘n’ Roll songs, the effort was on emphasizing one thing: Nostalgia with a modern twist.