• Category: Food and Restaurant
• Location: Karaj
• About this Project: Deniz café is the first café to focus on creating the atmosphere similar to near-beach cafes. The café’s outdoor space is similar to the scenery near a beach: aquarium floor where you can see fish swimming around while sitting in alcoves. The indoor decoration is inspired by marine elements. In this project, the focus was mainly put on creating a consistent feeling through design, branding process and storytelling. After a couple of months of working on the project and observing the results, the team decided to add more children friendly elements in the design and also in the café’s social media, since it turned out that children and young couples were the two main target groups of the café.
• Team Members:
Art Director : Masoud Damabeh
Graphic Designer: Ayda Aletaha
Illustrator: Arian Vandi
Photographer: Mohsen Shahmardi
• Category: Food and Restaurant
• Location: Karaj
• About this Project: Deniz café is the first café to focus on creating the atmosphere similar to near-beach cafes. The café’s outdoor space is similar to the scenery near a beach: aquarium floor where you can see fish swimming around while sitting in alcoves. The indoor decoration is inspired by marine elements. In this project, the focus was mainly put on creating a consistent feeling through design, branding process and storytelling. After a couple of months of working on the project and observing the results, the team decided to add more children friendly elements in the design and also in the café’s social media, since it turned out that children and young couples were the two main target groups of the café.
• Team Members:
Art Director : Masoud Damabeh
Graphic Designer: Ayda Aletaha
Illustrator: Arian Vandi
Photographer: Mohsen Shahmardi